Maximizing Efficiency in Retail with Process Automation

Process automation is a necessity for retail businesses. Keeping up with the constant demand for products and staying competitive in the market can be challenging. Retail automation is a game-changer for one of the most competitive business domains out there.

A Statista report shows that global retail automation will reach a market size of 26 billion dollars by 2028. This expected growth shows the importance of a technology solution that helps automate and streamline repetitive tasks.

Replenishment Planning 

One of the most critical aspects of retail operations is replenishment planning. It involves forecasting future product demand and ensuring adequate stock is available to meet that demand. The strongest business players never guess the number of products the customers might buy. They use in-depth analysis to ensure that customers have what they want when they want it.

To improve demand planning, replenishment planning uses advanced algorithms and analytics to gather and sort data from various sources, such as sales history, market trends, and external data. It also authorizes simulation of the impact of different scenarios on the supply chain and helps make the most suitable adjustments.

Assortment Planning

How can retail businesses assess the optimal mix of products to meet the needs of customers?

It is a challenging process, as retailers need to consider factors such as market trends, customer preferences, and competition. Deeply understanding customer behavior and preferences is a significant part of a retailer’s job, and assortment planning is here to the rescue. Process automation can come in handy. By implementing an assortment planning solution, retailers can ensure they offer the right products at the right time, leading to increased sales and stronger customer loyalty.

Promotion management and optimization

Excellent results in promotional campaigns come with detailed tailoring and customization for each group of consumers. They will buy that t-shirt they have had in their cart forever. Maybe all it is needed is a 20% discount only for that specific customer group.

Retailers can ensure that their promotions are targeted and effective, leading to increased sales and customer engagement. The software uses advanced algorithms and analytics to analyze data from various sources, such as sales history, market trends, and customer preferences, to create targeted and effective promotions. It also allows retailers to set up different promotion hierarchies and assign promotions to various groups, such as product lines, regions, or channels.

Beyond driving sales, promotion management and optimization will lead to achieving the company’s goals. It allows retailers to optimize their promotions by considering budget constraints, objectives, and customer preferences

Key Takeaway 

Assortment planning mainly focuses on ensuring the right products are offered to the right customers. In contrast, replenishment planning is focused on providing the right amount of products available at the right time. Promotion management, on the other hand, is focused on driving sales and increasing brand awareness through the creation and execution of promotional campaigns.

They all work together to optimize the supply chain process and improve the overall efficiency of retail operations. Process automation saved hours of work.

SAP Customer Activity Repository has become the industry standard for managing critical company processes. SAP CAR is a data management and analytics solution. It is a powerful application bundle for retailers to optimize their operations and improve their bottom line. Replenishment planning, assortment planning, promotion management, and optimization have a unified view in the SAP CAR bundle which makes their management effortless.

Choose the right technology partner

Berg has over ten years of experience in offering custom development and consultancy services for clients who use SAP solutions. If your business already uses them, we can help you get the maximum value. Our developers can tailor them to your needs and show you what is possible when the solution is optimized to fit your business needs.

Your business can get more out of SAP, and we already know how to achieve that.

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